When Samsung launched their flagship phone, the Galaxy S III, they asked us to create a Times Square event that had never been done before—based on the sharing capabilities of the phone. So we asked ourselves, what do people always do in Times Square? They take pictures.

And then, we took it to extremes.

Four days in Times Square later and with over 1,200 folks sharing their best moves to the giant Samsung screen—it was part of Samsung’s biggest mobile phone launch ever.