I’m a car buff. I was lucky enough to work on Jeep for a few years at BBDO Detroit. Jeep was and still is one of the best car brands ever. I worked with some really talented people including my partner, Paul Szary. Passionate, dedicated, talented as hell—he was the art director on all these ads.
Here are some of my favorites ads that we did.
Bourbon. Plus honey. Enough said. Credits: Amy Stanec, Art Director; Greg Pollack, CD; Agency: Proof.
For the launch of Sony’s first digital SLR, the goal was to highlight the dust-proof nature of the Sony’s built-in dust protection system. The launch was an incredible success and first year sales exceeded initial projections. Credits: Robert Frolich, Art Director; Agency: Bagby.
When Samsung launched their flagship phone, the Galaxy S III, they asked us to create a Times Square event that had never been done before—based on the sharing capabilities of the phone. So we asked ourselves, what do people always do in Times Square? They take pictures.
And then, we took it to extremes.
Four days in Times Square later and with over 1,200 folks sharing their best moves to the giant Samsung screen—it was part of Samsung’s biggest mobile phone launch ever.
After 80 years, how do you say anything new about Equal? We took Equal back to basics and gave it a hipper more modern look for a new generation across social, digital and mobile. After all, life’s sweeter with Equal.
TransUnion asked for a total rebrand. Working with the design agency, Avenue, I led the team that re-designed and overhauled their old school website. Working with UX, developers and content strategists, we created a thoroughly modern site with a clean and streamlined interface built for today.
Just a few highlights of the many commercials I’ve shot over my career.
This campaign for Coleman was nominated for the Kelly awards. Credit—Art Director, Paul Szary; Agency, BBDO.
State Farm is a major sponsor of the NFL. Why? Because football is awesome. Credits: Alex Zamiar, Art Director; Jonathan Richman, Copywriter; John Siebert, GCD; Liat Ebersohl, Producer; Agency: DDB.
DePaul University needed a new branding campaign.
I was happy to help.
Mayor Rahm Emanuel asked Digitas to translate Chicago's first ever Tech Plan for web and print. Credits: Camilo Medina, Designer; Matthew Jacobson, Head of Design; Kristen Miller, Head of UX; Agency: Digitas.
Samsung has one of the fastest growing pages in Facebook’s history, skyrocketing from 11,000 likes to over 11 million in a year. Working with our tech and social teams, I led the creative team that helped build the interactive guide to their Galaxy phones. It was a site within Facebook that included real-time RSS feeds of news and videos about Galaxy phones and a 3D viewer for every model plus their features. Some of the things we did have never been done before on Facebook.
Sprint launched a new, faster 4G LTE network in Chicago. We created an immersive challenge asking Chicagoans to test out the new network with a series of Instagram challenges. Turn out was impressive and it was a complete success. Credits: Keith Henneman, ACD/Art Director; Suzanne Michaels, SVP Creative; Paul Nagorny, Tech Lead; Kristen Miller, UX; Megan Dawson, Account; Agency: Digitas.
Meet the Frobinsons, America's newest family. For Sprint, it was one of their biggest campaigns ever—an integrated launch that included TV, print, web and mobile executions.
Credit: ACD: Keith Henneman; Art Director: Christine Monahan; Writers: Nate Winters and Caroline Reed; Agency: Digitas.