After a two-year hiatus, Cracker Barrel asked us to help re-launch their Campfire Meals. So we created a humorous, fully-integrated, geo-targeted campaign featuring the Worst Camper in the World that would find our audience as they neared Cracker Barrel restaurants on their mobile devices. We also targeted past Cracker Barrel visitors as well as those near competitive locations. The video content was supported with social videos, mobile & digital banners, and a targeted email campaign.