Can air and fridge filters be sexy? We asked, why not?

After 8 years in the DTC market, it was time for a re-brand. I worked with our agency, WMH in Raleigh, to come up with a new logo and fun branding elements. From there, we designed all new packaging and shot custom photography. Then we built a fun website to better capture our youthful brand. After all, if you can’t have fun with air and fridge filters, you’re just doing it wrong. Credits: WMH; Filter Easy Design Director, Chloe Holzapfel.