The Pod Couple is an integrated podcast and video series that features ad giant John Immesoete and media journalist Barbara Lippert as they agree to disagree on all things media culture.

We used best practices when promoting and creating a thriving community via Facebook, Twitter and promoted posts. In just a few months, The Pod Couple has almost 2,000 views on YouTube and over 2,700 followers on its Facebook page.

Another round of The Pod Couple is currently in the works.